Fred Cerrone serves as Chairman and CEO of Hotel Equities with a portfolio of 95 properties nationwide. His four-decade career started as a desk clerk at Boston’s largest hotel and included work as an award-winning GM, an astute management company executive and a successful hotel owner. After many years in key positions with top hotels, he launched Hotel Equities in 1989 and Marriott tapped him as one of their first franchise partners.
In 2012, he co-founded Hotel Development Partners (HDP), an Atlanta-based joint venture between Hotel Equities, IRE Capital and McCarthy Investments to acquire and develop premier-branded hotels. He serves as COO of HDP which has ten properties under management in Atlanta and Charleston and three properties under development in Miami Beach and Atlanta.
Marriott International named Hotel Equities the sole recipient of its prestigious “Spirit to Serve Award for Community Service” in 2012. The award recognized the company’s values as expressed through employee volunteerism plus in-kind and cash donations. Hotel Equities is also a two-time winner of the Marriott Partnership Circle Award.
Chairman of Marriott’s Fairfield Inn Franchise Advisory Board, Fred holds an MBA from Georgia State University and an undergraduate degree in Hotel and restaurant Management from Miami Dade College.